Willow Smith has been unveiled as the face of Onitsuka Tiger's AW20 campaign, 'paying homage to the brand's heritage and innovative spirit, while infusing her own uncommon style'.

The Japanese lifestyle brand will donate a percentage of proceeds from the collection to the NAACP Legal Defense Fund, supporting the #BlackLivesMatter campaign, and the American actress and singer commented 'I immediately connected with Onitsuka Tiger’s vision for their new campaign. I loved that we were able to align both of our energies and create something that promotes a positive existence in this world. I’m excited for the future of the brand'.